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Focused Internet Marketing and Website Promotion

Every day, like millions of webmasters, I continue to focus on making money with my websites. There are a few internet marketing and website promotion strategies I typically stick with because it is very important that these website marketing processes are running at the same time without causing too much work or becoming overloaded.

Creating and running an online business continues to become more and more competitive with thousands and more websites being set up every day. It is likely that some of those websites will be in direct competition with you and me.

So, how do you compete? How do you get those magical page 1 rankings and keep them? The good news is that it is not magic.

The simple answer is by developing a number of different but related advertising methods as part of my overall marketing and website promoting strategy. Let me share some of them with you now. Remember this is a very small sample of the hundreds of ways you can market and promote your website. Some of them will be explained in depth in my other articles, so make a habit of staying in touch. O.K. let’s see.

Building Your List

I will never understand those webmasters that go to all the trouble of building a website or a blog and don’t spend the small additional effort of capturing subscribers for their list. Even if your own site only captures a few hundred names and email addresses, that is a few hundred targeted and interested people that you can stay in contact with on a regular basis. The trick is not to bombard them with sales pitches and offers but to keep them informed and build their trust and your reputation.

There is a ton of information on the ‘net about adding subscriber forms to websites. Also, if you do not want to pay for an autoresponder, there are a number of free ones that you can try out.

Generating Backlinks And Building Site Popularity

I won’t pretend to understand all the algorithms and nuances the major search engines use to rank websites but I do know that one of the more important tactics for website marketing and promotion is generating backlinks. The major search engines use this as a gauge of site popularity – how important your site is to others.

I use two methods to achieve backlinks, actually three (article marketing is one, see below). I subscribe to a monthly membership site which provides me with the means of getting backlinks from high ranking web pages. The other method is free and it’s called reciprocal linking.

There is much debate about the value of exchanging links and if they add any value. Simple answer, yes they do as long as it is done properly. Only exchange links with sites that are relevant to yours, and sites that have already been indexed. One of the reasons the debate on using reciprocal linking as an effective marketing and website promotion tool continues is that if the site displaying your link has more than say twenty other links on the page, it will reduce the chances of your link being clicked.

Pay Per Click

Many will recommend that you add some type of pay per click campaign such as Google AdWords to your website marketing and promotion strategy. I would agree but only if you know exactly what you are doing. To explain all the ins and outs of pay per click campaigns would need a report never mind trying to explain it in this article.

If you have a known budget to spend, daily, weekly or monthly, then by all means go to the major search engines and read everything you can about using their advertising services before you spend one penny.

Press Releases

I have to admit that this is an area where I have to focus more time and effort. As with pay per click, go to the major search engines and read up on how to get yourself published on Google’s or Yahoo’s news search.

As with most things in the life of internet marketing there are paid methods or eBooks for sale on creating and publishing your press releases. Before you succumb to any of those, visit www.prweb.com and read their guidelines on how to publish your press releases.

Article Marketing

This is still one of my favorites. It is an excellent free way of building your brand, gaining trust, and promoting your websites. Writing articles and submitting them to achieve the greatest return for the investment of your time and money (if you hire someone to write them for you) deserves its own article all to itself which I will publish real soon.

In summary, internet marketing and website promotion does not need to be costly but it will need your commitment to putting in the time and effort on a regular basis. Just building a website is no longer enough, if indeed it ever was.

Domain And Website Flipping For Huge Internet Profit

Making a fortune online is an art form that not every person has the talent or skill for, but every day, average people all over the world are able to make a healthy living for themselves without a boss or any technical know-how. The key to such success rests with strategy and perseverance, and nowhere do you need these two qualities than in the field of flipping domains and websites. Before you think it is something that you can’t do, you must first realize how valuable domains and websites can be to online business culture. Companies all over the world are starting up every day and in need of a catchy domain name or website to go with what they do. If you can be proactive in planning, then you can set yourself on a course toward a fortune.

First of all, you must focus on business sectors that rely on Internet commerce. Not every business that has a website will be interested in serving beyond their community as a whole. That’s why trade services such as plumbing may not be in your best interests. Instead you will want a business sector that can benefit a national or even worldwide audience. Web hosting companies are popular because the Internet is a global marketplace. So if you can secure a domain name or website with perceived value, then you can truly cash in big when a company decides that it wants to pursue such a business.

Secondly, you need to take the proper protections to ensure the brand. If you own billybobsinternethosting, but it is a “dot com,” there is nothing to stop a rival from coming in and purchasing the same name with a “dot net” on the end. By securing not one, but multiple domains for your area of business, you can protect any potential brand development and guard against losing out to the competition. This is an important part of flipping domain names and websites online and should not be taken lightly.

Thirdly, you should see about getting an appraisal for existing sites. By doing so, you can make sure that you’re not paying too much before you actually do. A variety of factors can influence the value of a website, including existing traffic, brand recognition, and ease of navigation. Internet domain appraisals are a largely subjective art form, so make sure that you can trust the reputation of the appraiser before you move forward with a domain or website purchase.

Quick Internet and Online Business – Intermediate Ways to Excel At Internet and Online Business

Internet marketing website promotion is the next step in your marketing activities following your Search Engine Optimization (SEO) actions. While proper SEO must be accomplished while building your site or constructing your blog, your Internet marketing website promotion picks up from there and aims to drive targeted traffic to your new site.

Internet sales and marketing require vast numbers of targeted prospects to be successful, and business article marketing should be a major part of your internet marketing website promotion efforts. The best article marketing strategy will vary based on your industry and the type of products or services you offer, but the best article marketing tip is that ANY article marketing is better than none!

Article marketing help abounds online, especially in the various free article marketing directories. Browse through the categories to find those most relevant to your own business, then read through the pieces already published about your industry. Try to identify patterns as to what is being published and where it ranks in the listings there – often that’s a good sign of what people interested in your industry are searching for online.

Internet marketing newbies often make the mistake of writing and submitting marketing related articles without doing this research first and as a result seldom see much traffic from their efforts. Since you’re using marketing related articles as part of your article marketing strategy for Internet marketing website promotion, pay particular attention to the articles getting the greatest number of click-throughs, and see if you can analyze what about them is causing more people to follow the links back to the author’s site.

Once you’ve studied the available materials in the article marketing directory you’ll have a good idea of what content is drawing attention in your niche and what style of writing is getting the most traffic back to their website as a result. Now use those guidelines to decide on your topics and how you’ll write your own submissions and get busy writing.

Remember that the more of these free marketing articles you publish the greater your perceived expertise in your industry, and everyone prefers to deal with experts, right? Just make sure that your information is correct, relevant and well presented – when completed, read it to a friend or colleague or have them read it to you. If it flows nicely, run it through your spell-checker one more time and then submit it for an article marketing review at the biggest and best article directories.

Once they approve the article it will then be live on the Internet within their site and you can start driving traffic to it using the Web 2.0 sites like FaceBook, Twitter and Google Buzz. Encourage your target audience to read your postings in that article marketing directory and with any luck a number of them will then click through your link and arrive at your company site already knowing you’re an expert in your field.

An effective article marketing strategy can drive a lot of highly-targeted prospects to your site, both directly through your links and because the search engines spidering the directory will find additional links back to your site, this time from much-higher-traffic websites than you might otherwise be able to link back from. Those two factors plus your growing reputation as an expert in your niche show why articles must be a part of any successful Internet marketing website promotion.