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Building Internet Marketing Websites With WordPress

If you’ve ever read a blog, chances are, you’ve dealt, first hand, with WordPress. After all, WordPress is the platform of choice for about 50% of blogs on the internet today. However, when it’s not on blogging duty, WordPress can be used to build incredible internet marketing websites quickly and easily. All you need is a good theme and a couple of helpful plug-ins. In the next few paragraphs, I’m going to direct you toward a few resources that help make the switch to WordPress worth it for the average internet marketer.

Once you’ve set up your website with a theme you like, the next step is to set up your site to market itself on autopilot. Plug-ins are used to extend WordPress’ key features and there are several incredibly useful plug-ins for internet marketers. The first I’ll mention is the Stealth Traffic System. If you’ve been in the SEO game for a while, you know the importance of backlinks. Stealth Traffic System works by getting you tons of backlinks automatically.

The next plug-in I recommend is “What Would Seth Godin Do?”, a plug-in by Richard K. Miller. “What Would Seth Godin Do?” uses cookies to display a message asking new visitors to subscribe to your RSS feed. Getting RSS subscribers, in case you’re wondering, is important for two reasons:

1) People who subscribe to your RSS feed are likely to visit your website again in the future

2) The number of people subscribed to your RSS feed is one of many metrics search engines, like Google, analyze when deciding how to rank your website meaning more RSS subscribers could mean the upper hand over your competitors.

Thirdly, I highly recommend checking out the All In One SEO Pack. This plug-in works, right out of the box to help you optimize your website for the search engines. It takes a lot of the guesswork out of getting ranked and takes just a few minutes to set up.

Finally, I recommend getting promoting yourself through various types of social media sites like Facebook and Digg. Social media sites can quickly propel an average blog post into an internet phenomenon. There are numerous plug-ins that help you accomplish this task. I like to use Share This because of its ease of use. Share This automatically integrates a row of social media icons into your blog posts and pages, making it easy to tap into your website’s viral traffic potential.

Once you’ve installed plug-ins, the next step is to display your content on a theme that will help you maximize your conversion and overall success. A WordPress theme is essentially a new ‘skin’ for the existing content on a website. Your content stays the same, it is just presented in a different design, layout or color scheme. I believe the best theme for any internet marketer who doesn’t want to spend money but also wants important key features is the LaunchPress theme. Internet marketers have a couple of different options when it comes to WordPress themes. What sets LaunchPress apart is that it’s free, is well designed and comes with a built-in squeeze page template. In summary, literally anybody can create beautiful, full-featured internet marketing websites in a matter of minutes with WordPress, provided they have a good theme and a few useful plug-ins to work with.

Internet Marketing And Website Promotion Strategies For Non Profit Website

Are you looking for a way to present your non profit organization to the world in a manner that encourages donations? Are you passionate about your cause, but unsure of where to start in the marketing of that cause? If so, then you need to brush up on Internet marketing strategies and website promotion. You do not have to be an expert, but it helps to understand what works and what doesn’t if you are considering outside help. If not, then it can place you in the driver’s seat to take charge of your marketing efforts and most effectively position your organization against others in your industry and against the bad economy. So what website promotion and Internet marketing strategies actually work? In short, these:

1) Social networking.

Social networking sites like Google-Plus, Twitter, and Facebook, are changing the way that people connect with one another. They quickly and effectively allow people to establish potentially invaluable connections, and they do it free of charge. While it may be wise to advertise on these platforms, you don’t actually have to fork out a single dime in order to take advantage of the invaluable platforms that these companies offer. By creating customized connections based on a user’s expressed likes, hobbies and interests, a social networking site can give highly targeted leads, which may in turn produce donations and referrals.

2) Have an opinion.

It pays for non profit organizations to keep up with what they are doing within their profession. Having an opinion on matters that pertain directly to the cause is helpful, because those opinions may be expressed in a blog entry and blasted out to tens of thousands of followers and friends on the social networks. Of course, it pays to have your most compelling copy revealed upfront. Write good headlines and use those to attract interest. The larger your footprint is on the web, the more that revenue will start to trickle in, and it doesn’t take many devoted followers to get the marketing going on its own.

3) Don’t disconnect from the real world.

It is common to think that Internet marketing should be kept entirely online, but increasing the visibility of your site in the “real world” can do much for your success online. As you work your way into online non profit growth potential, be careful not to ignore the tried and true methods and how they can work for you rather than against you moving forward.

With all these tips working for the benefit of your non profit organization, you will see a climb in traffic. How you handle that climb in traffic makes a huge difference in the ultimate success of your fund raising efforts.

The Internet and Network Marketing – Why You Should Use The Internet To Build Your Network Marketing

Think about this, if you continue to use your warm market, how long do you think you will be in business? No matter how big a family, and circle of friends you have, you will come to the end of that list within a couple of weeks or so. Then consider this – at any given time, there are 1.2 BILLION people in the world on the internet. Not only that, over 70% of the world hasn’t even been exposed to the internet yet! Get this…the world growth of internet use since the year 2000 is a whopping 249%! So, do you think your network marketing business growth would be more enhanced by relying on exposure to friends and family, or by exposure to the population searching on the internet?

Another statistic relevant to internet use is that each person using the internet searches an average of 5.5 times each day. Are the numbers starting to add up in your head? This is huge! It is also known that 93% of all searches are searches for information. People are hungry for information, and searching for a cure to what ails them. Your job, as a network marketer, is to position yourself in the pathway of these searches. You need to establish a relationship with a consumer based on their needs, wants, and desires, and your expertise. Once you accomplish that, your next step is to get them to take an action that is mutually beneficial. Solve their problem, or fulfill whatever it is that they came to you looking for, and you will have established a lasting relationship. Make sense?

One of the obvious tools to use with the internet and network marketing is a website. The content of that website will be discussed in another article, but let’s just assume that you have a website for your network marketing business. Now, the question becomes, “how do I get traffic to my website?” Great question. There are numerous ways to accomplish this, some expensive, some FREE! I will outline some of the methods you can use here.

  • One of the most commonly used methods used to get traffic to a website is pay-per-click advertising (PPC). This is a skill to be mastered, it can be quite effective, but also quite costly if not done right. Finding and using the right keywords, those words that your prospect is typing into the search bar, is a skill that takes time and effort, but can yield very profitable results.
  • Article writing is an excellent way to get FREE traffic to your website. There are ezines (internet magazines) that you can publish your articles in, where other publishers will pick them up to add content to their websites, with a link back to you! How good is that?
  • After you have written several articles, you can “re-purpose” them…maybe compile a collection and create an e-book that you can offer for FREE, or sell for a small charge. These are just a couple of options available to you to keep your visitor’s attention, and of course once again position you as an expert.
  • Once someone has visited your website, you can utilize auto-responders to follow up and maintain contact with your potential customers. This is a great way to establish a relationship with people, and begin to develop trust, as well as reinforce your expertise. You can do this with a simple email response, or maybe a series of newsletters that give your visitors more information..information that may affect their buying decision.

I’ve touched on several ways to use the internet in network marketing today, and will go into more detail in future articles. The point I am trying to make is that the internet is an invaluable tool to use in today’s network marketing businesses. Look around you, and you will see that this is our future. People are getting more and more comfortable with the internet, and are doing business based on what they feel is good information.

As I stated earlier, people are searching for information and answers to their questions. Place yourself in front of them, and you will see your network marketing business grow to incredible heights.

To your success!