Internet and Business on Line Marketing

It’s really hard to get people who have no knowledge of your product or service to come to your website. You’re building something and need to get it out there and gain traction fast in the market place. One of the fastest ways to spread the word about your store, products and services is by sending a press release. Media outlets all thrive on press releases. The internet is flooded by online news distribution services creating a platform for online store owners to easily announce new product lines, special events and other shop news. One of my favourites PRLOG is not only free but boasts a simple user interface.

Business owners selling products on line in my opinion should definitely be using product feeds. Product Feeds allow you to reach a broader audience. The way they work is that a product feed is simply a file generated from the website that lists such things as photos, descriptions, price and can include specials. These product feeds can be submitted to shopping comparison websites and search engines. Most comparison sites such as Google Shopping and Amazon products are paid sites, However the Google merchant centre and bing are currently free.

Many new web site owners submit their sites to the major search engines and then sit back and wait for customers to come. While this is an important step for marketing on line, website owners often overlook all the other directories available. Web site owners should look for specialized link directories and niche sites to submit their business information/details and website. Not only will these directories help increase your link popularity, but they can also drive highly targeted traffic to your site. Google, Yahoo and other directories and search engines engines are creating tools for local shoppers to find your business, hours of operation and even coupons. Many of these listings are free with free upgrade options.

We all know the impact social media has in our society today. Joining social networking sites such as Facebook, MySpace and LinkedIn may or may not help you sell your products. However, if that’s where your customers hang out, maybe you should too. The blogs on these sites can you keep in touch with shoppers, make announcements or feature new merchandise and promotions.

Another important marketing tip is to create a newsletter. Newsletter and email marketing are they key in keeping in touch with the customers you’ve managed to get on your website. It takes a lot of work to gain a customer. Why let them leave without offering a way to stay in contact?